ST. PAUL –The Minnesota Super Bowl Host Committee (MNSBHC) on Tuesday released the results of an Economic Impact Report.
The document calculated the impact of visitors and events over a 10-day period (Jan. 26 – Feb. 4, 2018) that led up to and included Super Bowl LII. According to the report, more than $450 million was spent in Minnesota by visitors, companies hosting events and the broadcast and operations teams who executed one of the world's largest sporting events.
Adjusted for "displaced tourism," Super Bowl LII brought with it more than $370 million in net new spending to Minnesota, its businesses and its tax rolls – spending that would not have happened in Minnesota had it not been for the Super Bowl.
"Minnesota promised the 'Bold North' for the Super Bowl, and we delivered," said Gov. Mark Dayton. "I thank the football fans who traveled to Minnesota to enjoy the big game, our fabulous U.S. Bank Stadium and everything else that makes Minnesota so exceptional. I also thank the thousands of law enforcement officers and volunteers who made the event such a success. Super Bowl LII left a lasting, positive impact on Minnesota's economy, small businesses and communities."
MNSBHC CEO Maureen Bausch stated that Super Bowl LII made an impact that reached beyond game day.
"It was an opportunity to leave a lasting legacy in our communities and a positive impact on our local economy in an otherwise slow time of year," Bausch said. "The added benefit of hosting the Super Bowl was to make our market a destination for tourists and business travelers for years to come; of those who were visiting Minnesota for the first time for Super Bowl, more than 83 percent said they plan to return. When the eyes of the world were on us, the Bold North shone brightly."
Below are additional highlights from the report:
• The Economic Impact is nearly $50 million higher than initial estimates, driven by an estimated $179 million in local game, broadcast and event hosting expenditures – higher than previous Super Bowls.
• Super Bowl LII visitors spent an average of $608 per day in Minneapolis. Typical tourism spending averages about $124 per day.
• Record demand for hotel rooms and record numbers of passengers and planes at MSP Airport all contributed to putting Super Bowl LII among the best-performing games for the host community.
• The new spending and income generated by Super Bowl LII resulted in incremental state and local tax receipts of over $32 million.
• The lasting legacy of hosting the Super Bowl can already be felt – meeting and convention leads are up 30 percent, and more than $5.5 million was directly invested in our communities by the Legacy Fund.
