Eagan, Minn. (March 31, 2025) – The Minnesota Vikings and PepsiCo have announced a long-term partnership extension that will keep the two brands connected through the 2031 NFL season.

"PepsiCo offers a portfolio of iconic brands that continue to set the standard across industries," said Vikings Executive Vice President & Chief Marketing Officer Martin Nance. "This extension reflects a shared vision for delivering bold, transformative fan experiences and deepening our connection with the community. Together, we will continue to elevate our brands while driving meaningful engagement and creating unforgettable moments."

PepsiCo's long-time partnership with the Vikings has continued to expand since the team opened U.S. Bank Stadium in 2016, debuting new product offerings and a diverse range of food and beverage options for fans to enjoy. As U.S. Bank Stadium enters its 10th NFL season, the two organizations will continue to develop innovative ways to deliver products and experiences to fans on game day, at retail and in the community.

"We are thrilled to extend our long-standing partnership with the Minnesota Vikings," said Melissa Duhaime, Director of Sports Marketing, PepsiCo. "This collaboration will tap into our broad portfolio of beverage and convenient foods and reflect our shared commitment to delivering immersive experiences for fans both on and off the field."

"This partnership extension between two distinguished brands is done in the spirit of excellence and shared passion for creating innovative retail, community and stadium culinary programs," said Vikings Executive Vice President & Chief Revenue Officer John Penhollow. "This is a continuation of our joint efforts to bring even more energy and excitement to Vikings fans inside U.S. Bank Stadium, within the community and around the world."