Eden Prairie, MN(August 20, 2015)** – Land O'Lakes, Inc. announced today they will be the third Founding Partner of U.S. Bank Stadium and an Official Partner of the Minnesota Vikings.
"Land O'Lakes is a growing, Fortune 210, $15 billion food and agribusiness company that touches 300,000 farmers across the United States. We are pleased to be partnering with the Vikings and leveraging the advertising power of professional football across the United States; particularly rural America," said Chris Policinski, President and CEO of Land O'Lakes, Inc."
Under this agreement, Land O'Lakes will receive:
• Prominent signage throughout U.S. Bank Stadium
• Advertising opportunities with the Vikings Entertainment Network
• Exclusivity in the dairy products, animal feed and crop input advertising categories
• Access to Vikings facilities
• Collaboration on community initiatives
• Business entertainment opportunities
"With these Founding Partners it is important for us to partner with well-respected Minnesota brands or companies that have a significant presence within the state," said Vikings Executive Vice President and Chief Marketing Officer Steve LaCroix. "Land O'Lakes is a global leader that employs thousands in the region and has an incredibly authentic tie to the farming communities across the world, and they are located just minutes from U.S. Bank Stadium, so this is a great fit."
About U.S. Bank Stadium Founding Partners
Each Founding Partner of U.S. Bank Stadium will have an iconic branding position(s) within the world-class sports and entertainment venue that will serve as the Minnesota Vikings home beginning in 2016. Not only will the Founding Partners help provide a superior experience for stadium users, but these organizations will also align with the Vikings efforts to have a positive impact on the Minneapolis-St. Paul community and the State of Minnesota. To date, the following Founding Partners have been announced:
• Hy-Vee
• Land O'Lakes
• MillerCoors
About Land O'Lakes
Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from farm production to consumer foods. With 2014 annual sales of more than $15 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 203 on the Fortune 500. Building on a legacy of more than 93 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production, including LAND O LAKES® Dairy Foods, Purina Animal Nutrition and WinField. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc. corporate headquarters are located in Arden Hills, MN.
