Minnesota Vikings Business Summit – vikings.com

Michael E. Jordan is the founder and CEO of UNRL, an athleisure clothing brand based in St. Paul, Minnesota. Last year, he was one of the finalists for the Ernst & Young Entrepreneur of the Year, but his ascension as a leader in the sports apparel industry came from humble beginnings. Eight years ago, Michael founded UNRL in his mother's basement with $300 and an ambition to build a brand. He steadily grew UNRL's foundation by establishing strong core values, designing high-quality products and a passion to leave a legacy in the community. Today, UNRL has 23 employees and is an eight-figure business. UNRL is sold online with social media powerhouse Barstool Sports, and in various retailers throughout the country including Scheels Sporting Goods, PGA Tour Superstore and within NFL and NHL teams.