Minnesota Vikings Business Summit – vikings.com

Greg Bostrom enters his 7th season with the Vikings in a new role leading the development of the team's Entertainment Marketing department. Building from the strength of the organization's Game and Event Presentation team, this department will expand storytelling capabilities within the Lifestyle Content space to maximize the Club's engagement with major cultural influencers and the broader entertainment industry. Over the coming year, Greg's team will lead the launch of a new Lifestyle and Entertainment focused content brand under the Vikings portfolio, aiming to grow the Vikings fanbase by targeting growth audiences including Gen Z fans, female fans, and international fans.

Prior to joining the Vikings, Greg co-founded and directed Firefly Music Festival, a multi-day mega festival in Dover, Delaware with previous artists including Paul McCartney, Kendrick Lamar, Foo Fighters, Lizzo, and hundreds more.